Our Story

At Snugpals Store, we believe in the power of a good hug. Founded in the heart of Sydney, we’ve grown from a small plush toy retailer to a global destination for quality, huggable companions that bring joy to children and collectors alike.

What started as a passion for soft, comforting toys has blossomed into plushnplay.com, your one-stop shop for the most sought-after plush brands including SQUISHMALLOWS, Pusheen, Bumbumz, and more.

Our Mission

We’re on a mission to:

  • Deliver premium plush toys that spark joy and comfort
  • Offer exclusive limited-time deals on the most popular collectibles
  • Create a stress-free shopping experience for plush enthusiasts worldwide
  • Be your trusted source for new releases and hard-to-find items

Why Choose Snugpals?

Curated Collection

We carefully select only the highest quality plush toys from top brands, ensuring every product meets our standards for softness, durability, and that special “hug factor.”

Collector’s Paradise

From rare Squishmallows to exclusive Breyer horses, we understand what collectors want. Our special limited-time offers make building your collection both exciting and affordable.

Global Reach, Local Heart

While we ship worldwide (excluding some remote areas), we maintain our Sydney roots with personalized customer service and that Aussie charm you won’t find elsewhere.

Our Product Promise

Whether you’re shopping for:

  • Baby’s first cuddle buddy
  • The perfect sensory toy
  • A rare collectible to complete your set
  • A fun gift that makes someone smile

We guarantee:

  • Authentic products from licensed brands
  • Competitive pricing with regular promotions
  • Careful packaging to keep your plush pals safe in transit
  • Responsive customer support

Join Our Cuddle Community

Headquartered at 24 Brown Street, Sydney, AU 2060, we’re more than just a store – we’re a community of plush lovers. Follow us on social media for new arrivals, special deals, and to share your Snugpals stories!

Have questions? Our friendly team is always ready to help at [email protected].

Thank you for choosing Snugpals Store – where every purchase comes with an implied hug!